K-LOVE Kids is a children’s music group sponsored by K-LOVE radio. As part of the NextGen program, K-LOVE Kids aims to reach beyond radio and create a media space for families to enjoy Christian music and worship for kids, by kids.

The premise of this mock project was to create a campaign for K-LOVE Kid’s first live event in Nashville. I created a timeline, key messaging, budget allocation, and strategy for addressing ticket sales, capturing audience data, merch sales, and promoting the live recording following the event. I did take some creative liberties where I lacked information and utilized AI image generation to create mockups for the sake of this exercise.